Top 5 Virtual Fitness Programs on Unified Platform in Norway, Q2 2023

In the second quarter of 2023, the top virtual fitness programs in Norway showcased distinct performance trends across weekly downloads, revenue, and active users. Data from Sensor Tower provides an insightful look into the metrics for these leading applications.

Strava: Run, Bike, Hike saw a consistent increase in weekly revenue, starting at approximately $46.6K at the end of March and peaking at around $56.6K by the end of May. Weekly downloads fluctuated, reaching a high of about 3.2K in early May. Active users grew steadily, peaking at roughly 51.5K in late May.

Fitbit: Health & Fitness experienced varied performance in revenue, with a notable peak at $30.5K in the final week of June. Downloads were relatively stable, hovering between 595 and 866 per week. Weekly active users remained consistent, averaging around 56K to 57K throughout the quarter.

Zwift: Ride and Run had a more modest financial performance, with weekly revenue peaking at approximately $9.3K in mid-April. Downloads were low, with a maximum of 123 in late March, while active users averaged around 1K, dipping slightly towards the end of the quarter.

Geocaching® showed a peak in weekly revenue at about $5.2K in mid-April. Downloads varied, peaking at 657 in early June. Active users reached a high of 1.8K in mid-April but gradually declined to around 1.3K by the end of June.

Yoga-Go: Workout & Exercises had fluctuating revenue, starting at $5.4K at the end of March and closing at $3K in the last week of June. Downloads saw a notable spike at 980 in mid-April. The number of active users dropped significantly from 1.8K in early April to around 700 by the end of June.

For more in-depth insights and detailed data, visit Sensor Tower.